Campaign Goal:
Amanda Keeley-Thurman was given sponsored accommodation at six Best Western Plus properties across the United States to bring awareness to the family-friendly qualities of Best Western branded hotels in targeted locations. The campaign was centered on a cross-country inter-generational family road trip, so it was also focused on the reliability and suitability of Best Western Hotels for road trips with kids (e.g. focus on complimentary breakfasts with kid-friendly options, pools, amenities, and safety of the location in the city).
Deliverables:
For each hotel we visited, we produced 1 feature-length blog article (1200+ words; cross-posted on Best Western’s Travel Blog TravelZone (formerly YouMustBeTrippin)), and 1 YouTube video showcasing our family experiences staying at the hotel. Throughout the trip we employed brand-specific hashtags on real-time social media posts to support the broader Best Western media campaign.
Campaign Reach:
*total as of 02/18/19
Relevant links:
Best Western Plus Sunset Suites Riverwalk, San Antonio, TX | Article | Video
Best Western Plus Philadelphia Convention Center, Philadelphia, PA | Article | Video
Best Western Plus Windsor Hotel, Americus, GA | Article | Video
Best Western Plus Belle Meade Inn & Suites, Nashville, TN | Article | Video
Best Western Plus Austin City Hotel, Austin, TX | Article | Video
Campaign Goal:
Amanda Keeley-Thurman was given sponsored accommodation for a 2-night stay at Apple Farm Inn in San Luis Obispo, CA to highlight the seasonal spring decor and showcase the family-friendly amenities including the Apple Farm Inn Restaurant & Bakery, free coffee and cookies in the lobby, complimentary wine for mom and dad, etc. An emphasis for this campaign was the capture stunning photography and video of the colorful hotel grounds during springtime.
Deliverables:
We produced a feature-length blog article (1200+ words), and YouTube video highlighting our family experience at the hotel and providing general information about the hotel.
Campaign Reach:
*total as of 02/18/19
Campaign Goal:
Amanda Keeley-Thurman was given discounted media rate for a 1-night stay at The Peabody hotel in Memphis, TN to cover the famed Peabody duck march and other family-friendly features of the hotel like craft “mocktails” in the hotel lobby bar.
Deliverables:
We produced a feature-length blog article (1200+ words), and YouTube video showing the duck march and our family experience at the hotel.
Campaign Reach:
*total as of 02/18/19
Campaign Goal:
Amanda Keeley-Thurman was given a $500 gift card from the digital marketing team for Vegas.com to purchase show tickets to bring awareness to baby-friendly options for families visiting Las Vegas with young children and infants.
Deliverables:
We produced 1 feature-length blog article (1200+ words), and YouTube video showing our family experience with a baby at the Tournament of Kings show in Las Vegas at Excalibur. We ended up producing another video with a new format (Q&A) to address common questions we get about visiting Vegas with kids.
Campaign Reach:
*total as of 02/18/19
Campaign Goal:
Amanda Keeley-Thurman was given complimentary tickets for the whole family to document their experience at Capilano Suspension Bridge Park in Vancouver, BC. The visit had no specific schedule.
Deliverables:
We produced 1 feature-length blog article (1200+ words), and YouTube video showing our family experience at Capilano Park. It happened to rain on us, but we still captured great photos and videos that we shared all over social media and as animated gifs on the blog.
Campaign Reach:
*total as of 02/18/19