S H O W C A S E
hot brands we've worked with
HOTEL CAMPAIGNS
Best Western Plus Sunset Suites Riverwalk San Antonio
Best Western Hotels

Campaign Goal:

Amanda Keeley-Thurman was given sponsored accommodation at six Best Western Plus properties across the United States to bring awareness to the family-friendly qualities of Best Western branded hotels in targeted locations. The campaign was centered on a cross-country inter-generational family road trip, so it was also focused on the reliability and suitability of Best Western Hotels for road trips with kids (e.g. focus on complimentary breakfasts with kid-friendly options, pools, amenities, and safety of the location in the city).

Deliverables:

For each hotel we visited, we produced 1 feature-length blog article (1200+ words; cross-posted on Best Western’s Travel Blog TravelZone (formerly YouMustBeTrippin)), and 1 YouTube video showcasing our family experiences staying at the hotel. Throughout the trip we employed brand-specific hashtags on real-time social media posts to support the broader Best Western media campaign.

Campaign Reach:

  • 270 shares
  • 850 pins
  • 9,300 views
  • 1,550 page visits

*total as of 02/18/19

Relevant links:

Best Western Plus Sunset Suites Riverwalk, San Antonio, TX | Article | Video

Best Western Plus Philadelphia Convention Center, Philadelphia, PA | Article | Video

Best Western Plus Windsor Hotel, Americus, GA | Article | Video

Best Western Plus Belle Meade Inn & Suites, Nashville, TN | Article | Video

Best Western Plus Austin City Hotel, Austin, TX | Article | Video

Best Western Plus Sundial, Scottsdale, AZ | Article | Video

Family at Apple Farm Inn San Luis Obispo
Apple Farm Inn

Campaign Goal:

Amanda Keeley-Thurman was given sponsored accommodation for a 2-night stay at Apple Farm Inn in San Luis Obispo, CA to highlight the seasonal spring decor and showcase the family-friendly amenities including the Apple Farm Inn Restaurant & Bakery, free coffee and cookies in the lobby, complimentary wine for mom and dad, etc. An emphasis for this campaign was the capture stunning photography and video of the colorful hotel grounds during springtime.

Deliverables:

We produced a feature-length blog article (1200+ words), and YouTube video highlighting our family experience at the hotel and providing general information about the hotel.

Campaign Reach:

  • 90 shares
  • 340 pins
  • 700 views
  • 400 page visits

*total as of 02/18/19

Relevant links:

Spring time at Apple Farm Inn, San Luis Obispo, CA | Article | Video

The Peabody Memphis

Campaign Goal:

Amanda Keeley-Thurman was given discounted media rate for a 1-night stay at The Peabody hotel in Memphis, TN to cover the famed Peabody duck march and other family-friendly features of the hotel like craft “mocktails” in the hotel lobby bar.

Deliverables:

We produced a feature-length blog article (1200+ words), and YouTube video showing the duck march and our family experience at the hotel.

Campaign Reach:

  • 30 shares
  • 410 pins
  • 230 views
  • 400 page visits

*total as of 02/18/19

Relevant links:

The Peabody, Memphis, TN | Article | Video

BRAND CAMPAIGNS
kids on the vegas strip
Vegas.com

Campaign Goal:

Amanda Keeley-Thurman was given a $500 gift card from the digital marketing team for Vegas.com to purchase show tickets to bring awareness to baby-friendly options for families visiting Las Vegas with young children and infants.

Deliverables:

We produced 1 feature-length blog article (1200+ words), and YouTube video showing our family experience with a baby at the Tournament of Kings show in Las Vegas at Excalibur. We ended up producing another video with a new format (Q&A) to address common questions we get about visiting Vegas with kids.

Campaign Reach:

  • 40 shares
  • 1040 pins
  • 220 views
  • 140 page visits

*total as of 02/18/19

Relevant links:

Las Vegas with a Baby | Article | Video1 | Video2

DESTINATION CAMPAIGNS
Capilano Suspension Bridge Park with kids
Capilano Suspension Bridge Park

Campaign Goal:

Amanda Keeley-Thurman was given complimentary tickets for the whole family to document their experience at Capilano Suspension Bridge Park in Vancouver, BC. The visit had no specific schedule.

Deliverables:

We produced 1 feature-length blog article (1200+ words), and YouTube video showing our family experience at Capilano Park. It happened to rain on us, but we still captured great photos and videos that we shared all over social media and as animated gifs on the blog.

Campaign Reach:

  • 40 shares
  • 220 pins
  • 170 views
  • 60 page visits

*total as of 02/18/19

Relevant links:

Capilano Suspension Bridge Park, Vancouver, BC | Article | Video1

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