Amanda Keeley-Thurman was given sponsored accommodation at six Best Western Plus properties across the United States to bring awareness to the family-friendly qualities of Best Western branded hotels in targeted locations. The campaign was centered on a cross-country inter-generational family road trip, so it was also focused on the reliability and suitability of Best Western Hotels for road trips with kids (e.g. focus on complimentary breakfasts with kid-friendly options, pools, amenities, and safety of the location in the city).
For each hotel we visited, we produced 1 feature-length blog article (1200+ words; cross-posted on Best Western’s Travel Blog TravelZone (formerly YouMustBeTrippin)), and 1 YouTube video showcasing our family experiences staying at the hotel. Throughout the trip we employed brand-specific hashtags on real-time social media posts to support the broader Best Western media campaign.